Crossword Genius

Cites South-East, reflecting about kiss? This guy might (5,3)

Ross

I believe the answer is:

essex man

I'm a little stuck... Click here to teach me more about this clue!

'this guy might' is the definition.
'essex man' can be an answer for 'guy' (I have seen 'uncultured guy' mean 'essex man' so perhaps 'guy' could also mean 'essex man'). I am not sure about the remainder of the definition.

'cites south-east reflecting about kiss?' is the wordplay.
'cites' becomes 'names' ('name' can be a synonym of 'cite').
'south east' becomes 'se'.
'reflecting' shows that the letters should be reversed in order.
'about' indicates putting letters inside.
'kiss?' becomes 'x'.
'names'+'se'='namesse'
'namesse' in reverse letter order is 'esseman'.
'esseman' going around 'x' is 'ESSEX MAN'.

Can you help me to learn more?

(Other definitions for essex man that I've seen before include "Stereotype in England" , "Archetypal, southern male" , "Self-made southerner" , "Uncultured, well-off working-class fellow" , "uncultured guy" .)

I've seen this clue in The Independent.
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