Cleaner aims to revise appeal (8)
I believe the answer is:
charisma
'appeal' is the definition.
(I've seen this before)
'cleaner aims to revise' is the wordplay.
'cleaner' becomes 'char' (char can mean a cleaner).
'to revise' indicates anagramming the letters.
'aims' anagrammed gives 'isma'.
'char'+'isma'='CHARISMA'
(Other definitions for charisma that I've seen before include "An individual person's charm" , "Personal magnetism and appeal" , "Power to inspire people" , "it inspires loyalty" , "Divinely bestowed power" .)