Cleaner is old lady making personal appeal (8)
I believe the answer is:
charisma
'personal appeal' is the definition.
('charisma' can be a synonym of 'personal appeal')
'cleaner is old lady' is the wordplay.
'cleaner' becomes 'char' (charwoman is a type of cleaner).
'old lady' becomes 'ma'.
'char'+'is'+'ma'='CHARISMA'
'making' acts as a link.
(Other definitions for charisma that I've seen before include "divine power" , "An individual person's charm" , "Capacity to inspire enthusiasm" , "Alluring personal quality - archaism (anag)" , "Person's magnetic charm" .)