Cleaner's mother making personal appeal? (8)
I believe the answer is:
charisma
'personal appeal?' is the definition.
('charisma' can be a synonym of 'personal appeal')
'cleaner's mother' is the wordplay.
'cleaner's' becomes 'char is' (char can mean a cleaner).
'mother' becomes 'ma' (ma can mean mother).
'charis'+'ma'='CHARISMA'
'making' acts as a link.
(Other definitions for charisma that I've seen before include "special personal quality" , "That special gift" , "Power to inspire people" , "An individual person's charm" , "Impressive gift" .)