Crossword Genius

Clever play on words (3)

Ross

I believe the answer is:

pun

(Other definitions for pun that I've seen before include "Humorous wordplay" , "conceit by a wordsmith?" , "Double entendre" , "A play on words, perhaps the lowest form of wit" , "A play on words, not really wit" .)

I've seen this clue in The Sun.
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