Crossword Genius

Co-workers like endlessly convivial time with reps regularly (10)

Ross

I believe the answer is:

associates

I'm a little stuck... Click here to teach me more about this clue!

'co-workers' is the definition.
The answer and definition can be both people as well as being plural nouns.
Perhaps they are linked in a way I don't understand?

'like endlessly convivial time with reps regularly' is the wordplay.
'like' becomes 'as'.
'endlessly' means to remove the last letter.
'convivial' becomes 'social'.
'time with' becomes 't' (abbreviation. I am not sure about the 'with' bit.).
'regularly' means one should take alternating letters (regularly take one letter, leave next etc.).
The alternate letters of 'reps' are 'es'.
'social' with its last letter taken away is 'socia'.
'as'+'socia'+'t'+'es'='ASSOCIATES'

Can you help me to learn more?

(Other definitions for associates that I've seen before include "Colleagues" , "Companions" , "Hangs out with" , "mates" .)

I've seen this clue in The Guardian.
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