Coloring for food or fabric (3)

I believe the answer is:

dye

(Other definitions for dye that I've seen before include "Colour by dipping in liquid" , "Colour or stain something" , "Staining material" , "Liquid used to change colour of clothes" , "Soluble substance for staining or colouring" .)

I've seen this clue in the USA Today.

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