Crossword Genius

Colouring agent in jelly that's provocative (5)

Ross

I believe the answer is:

kinky

I'm a little stuck... Click here to teach me more about this clue!

'provocative' is the definition.
Both the definition and answer are adjectives. Maybe there's an association between them I don't understand?

'colouring agent in jelly' is the wordplay.
I cannot really see how this works, but
'in' is found in the answer.
This explanation may well be incorrect...

'that's' acts as a link.

Can you help me to learn more?

(Other definitions for kinky that I've seen before include "Strange, eccentric" , "Irritatingly self-satisfied" , "depraved" , "Sexually unusual" , "Twisted" .)

I've seen this clue in The Guardian.
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