Crossword Genius

Comfort often given three times (5)

Ross

I believe the answer is:

cheer

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'comfort' is the definition.
(cheer can mean to comfort or gladden someone)

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for cheer that I've seen before include "Jolly" , "Applaud; mood" , "Fare" , "Applause - encourage" , "Shout of approval" .)

I've seen this clue in The Irish News.
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