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Comic apt to repeatedly miss time for wireless broadcast (2-2)

Ross

I believe the answer is:

wi-fi

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'wireless broadcast' is the definition.
(wi-fi is wireless technology)

I don't understand how the rest of the clue works.

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(Other definitions for wi-fi that I've seen before include "Network for tablets" , "Technical standards for data transmission (abbr)" .)

I've seen this clue in The Telegraph.
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