Comic genius talking about touts (7)

I believe the answer is:

sellers

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'comic' is the definition.
(Peter Sellers)

I cannot understand how the remainder of the clue works.

(Other definitions for sellers that I've seen before include "British actor, star of the 17" , "kind of market" , "Vendors" , "Peter" .)

I've seen this clue in The Irish Times.

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