Crossword Genius

Commitment to promotion in this place not even niche (9)

Ross

I believe the answer is:

adherence

I'm a little stuck... Click here to teach me more about this clue!

'commitment' is the definition.
The definition and answer can be both acts as well as being singular nouns.
Maybe there's an association between them I don't understand?

'promotion in this place not even niche' is the wordplay.
'promotion' becomes 'ad' (short for advert).
'in this place' becomes 'here' (synonyms).
'not even' indicates alternate letters (remove even-numbered letters).
The alternating letters of 'niche' are 'nce'.
'ad'+'here'+'nce'='ADHERENCE'

'to' acts as a link.

Can you help me to learn more?

(Other definitions for adherence that I've seen before include "Sticking together" , "devotion" , "loyalty" .)

I've seen this clue in the Sydney Morning Herald.
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