Crossword Genius

Company asked by the Cherokee Nation to change one of its car names (4)

Ross

I believe the answer is:

jeep

(Other definitions for jeep that I've seen before include "Sturdy vehicle" , "Four-wheel-drive general purpose vehicle" , "Military four-wheel-drive vehicle" , "Vehicle for rough ground" , "Truck" .)

I've seen this clue in the USA Today.
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