Company founder seen on the box for honey (5)

I believe the answer is:

sugar

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'for honey' is the definition.
(thesaurus)

I can't explain the remainder of the clue.

(Other definitions for sugar that I've seen before include "Plantation product" , "Mild oath (granulated?)" , "See 11" , "Sweet white substance" , "Make more palatable" .)

I've seen this clue in The Guardian.

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