Concern in Worcestershire rising unsettling rural figure (9)
I believe the answer is:
scarecrow
'unsettling rural figure' is the definition.
(figure for scaring or unsettling birds)
'concern in worcestershire rising' is the wordplay.
'concern' becomes 'care' (synonyms).
'in' means one lot of letters goes inside another.
'worcestershire' becomes 'Worcs' (abbreviation).
'rising' says the letters should be written backwards (going up in a down clue).
'worcs' back-to-front is 'scrow'.
'care' going into 'scrow' is 'SCARECROW'.
(Other definitions for scarecrow that I've seen before include "Ragged figure in field" , "shabby one" , "Bird discourager" , "one deters" , "fixture in field ..." .)