Crossword Genius

Confidently bold slogan at heart of your primary set of beliefs (8)

Ross

I believe the answer is:

ideology

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'set of beliefs' is the definition.
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(Other definitions for ideology that I've seen before include "Body of ideas" , "Body of beliefs" , "Ideas forming basis of political theory" , "System of beliefs" , "Creed" .)

I've seen this clue in The Irish Times.
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