Crossword Genius

Constantly heard in every direction (6)

Ross

I believe the answer is:

always

I'm a little stuck... Click here to teach me more about this clue!

'constantly' is the definition.
(I've seen this before)

'heard in every direction' is the wordplay.
I cannot quite understand how this works, but
'direction' could be 'way' (synonyms) and 'way' is found within the answer.
The remaining letters 'als' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for always that I've seen before include "Perpetually" , "Invariably" , "Habitually" , "Forever, without interruption" , "At all times" .)

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