Consume what's popular with all sides today (4)

I believe the answer is:

take

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'consume' is the definition.
(I've seen this before)

I don't understand the remainder of the clue.

(Other definitions for take that I've seen before include "Accept, receive" , "scene filmed without interruption" , "Remove; capture" , "Money received" , "Subtract; accept" .)

I've seen this clue in the Irish Times (Crosaire) and the Irish Times.

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