Crossword Genius

Convincing the company guy! (6)

Ross

I believe the answer is:

cogent

'convincing' is the definition.
(similar in meaning)

'company guy' is the wordplay.
'company' becomes 'co' (abbreviation).
'guy' becomes 'gent' (I've seen this in another clue).
'co'+'gent'='COGENT'

'the' is the link.

(Other definitions for cogent that I've seen before include "Forceful and to the point" , "Compelling or convincing" , "Convincingly argued" , "'Powerfully persuasive, argument say (6)'" , "Clearly argued" .)

I've seen this clue in the Sydney Morning Herald.
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