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Cool-headed American male, as a rule (6)

Ross

I believe the answer is:

custom

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'a rule' is the definition.
(thesaurus)

'cool-headed american male' is the wordplay.
'cool-headed' becomes 'c' (this might be a standard abbreviation of which I'm unaware).
'american' becomes 'us' (abbreviation for United States).
'male' becomes 'tom' (I've seen this before).
'c'+'us'+'tom'='CUSTOM'

'as' acts as a link.

Can you help me to learn more?

(Other definitions for custom that I've seen before include "Habitual action" , "Regular process" , "Established usage" , "Traditional activity or practice" , "Traditional habit" .)

I've seen this clue in the Evening Standard.
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