Crossword Genius

Cooler brand named for a cold-climate cryptid (4)

Ross

I believe the answer is:

yeti

(Other definitions for yeti that I've seen before include "supposed mountain creature" , "doubts in its existence" , "strange creature" , "Anthropoid cryptid" , "Teh Abominable Snowman" .)

I've seen this clue in the USA Today.
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