Cooler brand, or a hairy cryptid (4)

I believe the answer is:

yeti

(Other definitions for yeti that I've seen before include "associate it with Tibet" , "creature awaiting discovery?" , "whose existence is unconfirmed" , "folk regard it as a creature of legend" , "The Abominable Snowman in Tibetan" .)

I've seen this clue in the Universal.

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