Crossword Genius

Craze for loud commercial (3)

Ross

I believe the answer is:

fad

'craze' is the definition.
('fad' can be a synonym of 'craze')

'loud commercial' is the wordplay.
'loud' becomes 'f' (A musical term**).
'commercial' becomes 'ad'.
'f'+'ad'='FAD'

'for' is the link.

(Other definitions for fad that I've seen before include "Passionate interest" , "A craze, usually passing" , "Personal whim" , "Short-lived craze" , "transient success" .)

I've seen this clue in The Mirror.
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