Crossword Genius

Crest or Colgate

Ross

I believe the answer is:

toothpaste

(Other definitions for toothpaste that I've seen before include "Dental cleaner" , "Stuff from tube" , "Dentifrice" , "Substance with a fresh flavour" , "Cleaner used in bathroom" .)

I've seen this clue in The Mirror.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.