Crossword Genius

Customers having a change of heart in Cowes (5)

Ross

I believe the answer is:

coves

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'cowes' is the definition.
Although both the answer and definition are verbs in their -s form, I cannot understand how one could define the other.

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for coves that I've seen before include "Small bays, fellows" , "Sheltered bays" .)

I've seen this clue in the Evening Standard.
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