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Dead or Alive opening at Gaiety needs no introduction? (10)

Ross

I believe the answer is:

unanimated

I'm a little stuck... Click here to teach me more about this clue!

'dead' is the definition.
(thesaurus)

'alive opening at gaiety needs no introduction?' is the wordplay.
I cannot really see how this works, but
'alive' could be 'animated' ('animated' can be a synonym of 'alive') and 'animated' is found within the answer.
'no' could be 'n' (common abbreviation) and 'n' is located in the answer.
A single letter 'u' remains which might be clued in a way I don't see.
This may be the basis of clue (or it may be nonsense).

'or' is the link.

Can you help me to learn more?

I've seen this clue in the Irish Times (Crosaire) and the Irish Times.
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