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Deal with press adopting electronic coverage for features? (4,5)

Ross

I believe the answer is:

face cream

I'm a little stuck... Click here to teach me more about this clue!

'deal with press' is the definition.
I can't judge whether this definition defines the answer.

'adopting electronic coverage for features?' is the wordplay.
'adopting' indicates putting letters inside (inserted letters are taken on or adopted).
'electronic' becomes 'e' (as in e-mail or e-books).
'coverage' becomes 'cram' (I can't justify this - if you can you should believe this answer much more).
'for' says to put letters next to each other (I've seen this in other clues).
'features?' becomes 'face' (facial features).
'e' going within 'cram' is 'cream'.
'cream' after 'face' is 'FACE-CREAM'.

Can you help me to learn more?

(Other definitions for face cream that I've seen before include "Skin cosmetic" , "Cosmetic designed to improve complexion" , "Mecca fare (anag.)" , "Mug gets this application" .)

I've seen this clue in The Times.
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