Crossword Genius

Deliberate deception (5)

Ross

I believe the answer is:

bluff

(Other definitions for bluff that I've seen before include "What a poker player does - or tries to" , "Try to fool in poker game" , "Honest" , "Pretend - headland" , "Steep promontory" .)

I've seen this clue in The Mirror, The Independent and The Telegraph.
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