Deliberate deception (5)

I believe the answer is:

bluff

(Other definitions for bluff that I've seen before include "What a poker player does - or tries to" , "Try to fool in poker game" , "Honest" , "Pretend - headland" , "Steep promontory" .)

I've seen this clue in The Telegraph, The Mirror and The Independent.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.