Desire apparent in Whitchurch (4)

I believe the answer is:

itch

'desire' is the definition.
(I know that itch is a more specific form of the action desire)

'apparent in whitchurch' is the wordplay.
'apparent in' indicates a hidden word (the answer can be seen in the clue).
'ITCH' can be found hidden inside 'whitchurch'.

(Other definitions for itch that I've seen before include "source of irritation" , "Niggling skin sensation" , "A nagging desire" , "Impatient desire (colloq.)" , "Long" .)

I've seen this clue in The Sun.

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