Discourage careful eater, initially itching to quit (5)
I believe the answer is:
deter
'discourage' is the definition.
(I know that discourage can be written as deter)
I don't understand how the rest of the clue works.
(Other definitions for deter that I've seen before include "Discourage, put off" , "Inhibit" , "'Discourage, dissuade (5)'" , "Hinder, prevent" , "Hinder, discourage" .)