Display cheapish own-label bottles (4)
I believe the answer is:
show
'display' is the definition.
('show' can be a synonym of 'display')
'cheapish own-label bottles' is the wordplay.
'bottles' says the answer is hidden in the clue (bottling is a kind of containing).
'SHOW' is hidden in the letters of 'cheapish own label'.
(Other definitions for show that I've seen before include "Labour's evidence for starting" , "The world of entertainment" , "Expose" , "Portray" , "Allow to be seen" .)