Crossword Genius

Distinctive attitudes of a company or community (5)

Ross

I believe the answer is:

ethos

(Other definitions for ethos that I've seen before include "Characteristic spirit (of a culture, etc)" , "Distinctive traits of a culture, time etc" , "Typical culture or attitudes" , "Characteristic spirit of a community - for those" , "moral code" .)

I've seen this clue in The Times.
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