Crossword Genius

Do start tennis match? (5)

Ross

I believe the answer is:

serve

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'do' is the definition.
(serving is a kind of doing)

I don't understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for serve that I've seen before include "deal" , "Milton 'They also . . . . . who only stand and wait'" , "Hand out, food or drink say" , "Answer the purpose" , "Put the ball in play on court" .)

I've seen this clue in The Sun.
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