Crossword Genius

Do the hustle? (4)

Ross

I believe the answer is:

scam

(Other definitions for scam that I've seen before include "Fraud, trick (slang)" , "Fraudulent scheme, swindle" , "Dodgy business" , "Fraudulent business scheme" , "Confidence trick, swindle" .)

I've seen this clue in The New York Times and the LA Times.
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