Crossword Genius

Does, when one plays the first shot (6)

Ross

I believe the answer is:

serves

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'does' is the definition.
('serve' can be a synonym of 'do')

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for serves that I've seen before include "What a waiter does" , "Puts the tennis ball in play" , "Strokes that puts the ball in play" , "Puts the ball in play on court" .)

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