Done thing to embrace university: lots go there (7)

I believe the answer is:

auction

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'go there' is the definition.
The definition and answer can be both acts as well as being singular nouns.
Maybe they are linked in a way I don't understand?

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for auction that I've seen before include "Selling" , "Public sale at which bids are made" , "Use caution at public sale" , "event with lots involved" , "Public bidding sale" .)

I've seen this clue in The Sun.

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