Crossword Genius

Don't promote record, our era (10)

Ross

I believe the answer is:

discourage

'don't promote' is the definition.

'record our era' is the wordplay.
'record' becomes 'disc' (eg a CD, compact disc).
'era' becomes 'age' (both can mean a long period of time).
'disc'+'our'+'age'='DISCOURAGE'

(Other definitions for discourage that I've seen before include "Talk out of" , "Put off" , "Try to stop" , "Cause loss of enthusiasm in (someone)" , "Deter; dishearten" .)

I've seen this clue in The Telegraph.
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