Crossword Genius

Don't seem half-hearted, playing in final (7)

Ross

I believe the answer is:

endmost

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'final' is the definition.
(I've seen this in another clue)

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for endmost that I've seen before include "Farthest" , "Last in the line" , "extreme situation" , "final" , "Furthest away" .)

I've seen this clue in The Telegraph.
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