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Draw out its shock when announcing an award (8,5)

Ross

I believe the answer is:

pulitzer prize

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'draw out its shock' is the definition.
I can't tell whether this defines the answer.

'announcing an award' is the wordplay.
'announcing an' becomes 'pulitzer' (I can't explain this - if you can you should believe this answer much more).
'award' becomes 'prize' (synonyms).
'pulitzer'+'prize'='PULITZER PRIZE'

'when' is the link.

Can you help me to learn more?

(Other definitions for pulitzer prize that I've seen before include "American award for literature, journalism, music etc" , "Award for American writing etc" , "Annual award for American journalism, literature or music" , "literary award" .)

I've seen this clue in The Times and The Sunday Times.
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