Crossword Genius

Drink in Bull's Head, always before time (8)

Ross

I believe the answer is:

beverage

'drink' is the definition.
('beverage' can be a synonym of 'drink')

'bull's head always before time' is the wordplay.
'head' says to take the initial letters.
'always' becomes 'ever' ('ever' can be a synonym of 'always').
'before' is a charade indicator (letters next to each other).
'time' becomes 'age' (age is a kind of time**).
The first letter of 'bulls' is 'b'.
'b'+'ever'+'age'='BEVERAGE'

'in' is the link.

(Other definitions for beverage that I've seen before include "such as a Frappuccino" , "Tea, say" , "Drink other than water" , "Liquid for drinking" , "Liquid refreshment" .)

I've seen this clue in The Telegraph.
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