Crossword Genius

Dull publicity men I take into account (7)


I believe the answer is:


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'dull' is the definition.
(similar in meaning)

'publicity men i take into account' is the wordplay.
I cannot really understand how this works, but
'publicity' could be 'pr' (abbreviation for public relations) and 'pr' is found within the answer.
'i' could be 'a' and 'a' is found within the answer.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for prosaic that I've seen before include "boring!" , "Poetry would not be so" , "Dull -- commonplace" , "Humdrum" , "flat" .)

I've seen this clue in The Globe and Mail.
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