Dutch reality TV franchise created by Endemol in 1999 (3,7)

I believe the answer is:

big brother

(Other definitions for big brother that I've seen before include "Exerciser of total control over people's lives" , "TV show - dictatorial leader" , "Orwellian dictator - TV show" , "dictatorial controller" , "Personification of a totalitarian state" .)

I've seen this clue in The Independent.

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