E, so it would appear, is beloved (10)
I believe the answer is:
sweetheart
I believe this clue is a double definition.
'e so it would appear' is the first definition.
(E is the heart of 'sweet')
'beloved' is the second definition.
(I've seen this before)
'is' acts as a link.
(Other definitions for sweetheart that I've seen before include "Darlin'"" , "Term of endearment" , "Steady!" , "ducks" , "Darling" .)