Earn (7)
'earn' is the definition.
(I've seen this before)
This is the entire clue.
(Other definitions for deserve that I've seen before include "Be entitled to" , "Merit, earn" , "rate" , "Warrant" , "Merit (something)" .)
'earn' is the definition.
(I know that earn can be written as pull in)
This is all the clue.
(Another definition for pull in that I've seen is " Arrest".)