Crossword Genius

Earring Magic ___ (1990s doll that developed a cult following) (3)

Ross

I believe the answer is:

ken

(Other definitions for ken that I've seen before include "Know; man's name" , "Awareness" , "Understanding - boy's name" , "Notice" , "Identify; -- Livingstone" .)

I've seen this clue in The New York Times.
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