"EastEnders" broadcaster, with "the" (4)

I believe the answer is:

beeb

(Other definitions for beeb that I've seen before include "British Broadcasting Corporation (popularly)" , "BBC, familiarly" , "Auntie (slang, palindrome)" , "BBC (colloq" , "UK broadcaster (informal)" .)

I've seen this clue in The New York Times.

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