Crossword Genius

Eating pips - terribly tempting (10)

Ross

I believe the answer is:

appetising

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'tempting' is the definition.
Both the definition and answer are present participle verbs.
Perhaps there's an association between them I don't understand?

'eating pips terribly' is the wordplay.
'terribly' indicates anagramming the letters.
'eating'+'pips'='eatingpips'
'eatingpips' with letters rearranged gives 'APPETISING'.

Can you help me to learn more?

(Other definitions for appetising that I've seen before include "Mouth-watering" , "Tasty" .)

I've seen this clue in The Daily Express.
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