Crossword Genius

Eminent individuals upped a hawker (4)

Ross

I believe the answer is:

spiv

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'hawker' is the definition.
The answer and definition can be both people as well as being singular nouns.
Maybe you can see an association between them that I don't see?

I cannot understand how the rest of the clue works.

Can you help me to learn more?

(Other definitions for spiv that I've seen before include "Shady salesman" , "Flashy dresser who makes a living by dubious means" , "Non-kosher supplier" , "Timepiece" , "Person living off various dubious schemes" .)

I've seen this clue in the Sydney Morning Herald.
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