Encourage farm produce (3)
I believe the answer is:
egg
This could be a double definition.
'encourage' is the first definition.
'farm produce' is the second definition.
The answer and definition can be both things that one consumes for nourishment as well as being singular nouns.
Perhaps there's an association between them I don't understand?
Can you help me to learn more?
(Other definitions for egg that I've seen before include "Poultry product" , "It comes before or after the chicken?" , "Item with a yolk" , "Reproductive unit" , "It may be poached" .)