Crossword Genius

Encourage fashionable location, say (6)

Ross

I believe the answer is:

incite

'encourage' is the definition.
(I've seen this before)

'fashionable location say' is the wordplay.
'fashionable' becomes 'in' (similar in meaning).
'location' becomes 'site' (site is a kind of location).
'say' shows a homophone (sound like).
'site' sounds like 'cite'.
'in'+'cite'='INCITE'

(Other definitions for incite that I've seen before include "Provoke to action" , "Stir up (trouble)" , "Arouse to action" , "Stir up, hatred say" , "Urge (to violence)" .)

I've seen this clue in The Mirror.
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